Total Newspaper Readership Grows

by Erik Sass, Monday, Jul 21, 2008 7:30 AM ET

For all the gloom in the newspaper industry, total readership–including Web site visitors–is increasing, according to Mediamark Research and Intelligence, which found a 2.1% increase in audience size to 80.6 million between spring 2007 and spring 2008. The survey was performed by MRI for the Newspaper National Network in the top 100 media markets.

http://www.mediapost.com/publications/?fa=Articles.san&s=86909&Nid=45237&p=245730

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Tags: Mediamark Research, readership

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