Total Newspaper Readership Grows

by Erik Sass, Monday, Jul 21, 2008 7:30 AM ET

For all the gloom in the newspaper industry, total readership–including Web site visitors–is increasing, according to Mediamark Research and Intelligence, which found a 2.1% increase in audience size to 80.6 million between spring 2007 and spring 2008. The survey was performed by MRI for the Newspaper National Network in the top 100 media markets.

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