Posted tagged ‘Online’

Fireside-Guard launches website

December 13, 2007

• Centralia — The Centralia Fireside Guard has launched a free website with abbreviated versions of the top stories, obituaries and classified ads. Readers can pay for an online subscription that is a replica of the printed paper.

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Cuba Free Press/Steelville Star – new website

December 7, 2007

• Cuba — Three Rivers Publishing Co., publisher of the Cuba Free Press and the Steelville Star/Crawford Mirror, has a new website: threeriverspublishing.com.
Free Press editor Chris Case said the website may contain more content than is printed in the newspapers, and it will be updated frequently.
Publisher Rob Viehman said, “This website is going to truly turn us into a daily newspaper.”
Staffers will be able to update the website from remote locations. The site will be able to offer video.
A web developer in Steelville helped Three Rivers Publishing design and launch the new site, Viehman said.

Sedalia News Journal – online edition

December 7, 2007

• Sedalia — The Sedalia News Journal, a weekly, has launched a seven-day-a-week online edition: sedalianewsjournal.com. Video reports will be an option.
Publisher Greg Melton said obituaries and other time-sensitive information will be posted daily.

Online Advertising Continues to Bolster Newspapers

December 6, 2007

Preliminary estimates from the Newspaper Association of America show that advertising expenditures for newspaper Web sites increased by 21.1 percent to $773 million in the third quarter versus the same period a year ago. This is the fourteenth consecutive quarter of double digit growth for online newspaper advertising since 2004. The continued year-over-year gains have demonstrated the importance of newspaper Web site advertising, which now accounts for 7.1 percent of total newspaper ad spending, compared to 5.4 percent in last year’s third quarter.

Total advertising expenditures at newspaper companies were $10.9 billion for the third quarter of 2007, a 7.4 percent decrease from the same period a year earlier. Spending for print ads in newspapers totaled $10.1 billion, down nine percent versus the same period a year earlier.

In the third quarter:

Classified advertising fell 17 percent to $3.4 billion
Retail declined 4.9 percent to $5.1 billion
National was down 2.5 percent, coming in at $1.7 billion
Within the classified print category in the third quarter:

Real estate advertising fell 24.4 percent to $1 billion
Recruitment dropped 19.7 percent to $882.4 million
Automotive was down 17.7 percent to $796.6 million
All other classifieds were up 2.7 percent to $713.3 million
NAA President and CEO, John F. Sturm, concludes that “Newspaper Web sites continue to generate substantial revenue by offering advertisers access to the nation’s most desirable group of consumers… (while) broader economic issues are (negatively) impacting… real estate, recruitment and retail advertising…”

Advertising Spending Historical Trends
National Retail Classified Print Total
Year $Mill %Change $Mill %Change $Mill %Change $Mill %change
1950 $518 11.90% $1,175 6.30% $377 9.90% $2,070 8.30%
1960 $778 0.50% $2,100 4.30% $803 8.80% $3,681 4.40%
1971 $972 9.10% $3,565 8.30% $1,630 7.20% $6,167 8.10%
1980 $1,963 10.90% $8,609 9.70% $4,222 -0.60% $14,794 6.70%
1990 $4,122 4.40% $16,652 0.90% $11,506 -3.50% $32,280 -0.30%
2000 $7,653 13.70% $21,409 2.40% $19,608 5.10% $48,670 5.10%
2001 $7,004 -8.50% $20,679 -3.40% $16,622 -15.20% $44,305 -9.00%
2002 $7,210 2.90% $20,994 1.50% $15,898 -4.30% $44,102 -0.50%
2003 $7,797 8.10% $21,341 1.70% $15,801 -0.60% $44,939 1.90%
2004 $8,083 3.70% $22,012 3.10% $16,608 5.10% $46,703 3.90%
2005 $7,910 -2.15% $22,187 0.79% $17,312 4.24% $47,408 1.51%
2006 $7,505 -5.12% $22,121 -0.30% $16,986 -1.88% $46,611 -1.68%
Source: NAA, November 2007

Online and Print Advertising Totals

Online Total Print And Online Total
Year $Mill %change $Mill %Change
2003 $1,216 $46,156
2004 $1,541 26.70% $48,244 4.50%
2005 $2,027 31.48% $49,435 2.47%
2006 $2,664 31.46% $49,275 -0.32%
Source: NAA, November 2007

Versailles Leader Statesman – online newspaper

October 7, 2007

• Versailles — The Leader-Statesman and other papers of Vernon Publishing Inc. have partnered with a company called Courier to create their online newspapers. Papers will be posted each week, and subscribers will be able to download and read every page exactly as they appear in print.
Vernon Publishing Co. publishes newspapers in Versailles, Eldon, Tuscumbia, Stover, Laurie and Tipton.
October 2007

Salem News – redesign, price hike

October 7, 2007

• Salem — The Salem News is redesigning its weekly publication and its shopper, the name of which has been changed from The Extra to Dent County Life.
The front page of The News, now in color, has a column of local briefs and weather on the left. Page two contains a reference guide to the newspaper to help readers find services and contact information. Other pages have been redesigned in a process that continues,
publisher Donald Dodd told his readers.
The News publishes on Tuesday and Thursday. Its single-copy price has been raised from 53¢ to 60¢. Subscription prices were not changed.
October 2007