Posted tagged ‘newspapers’


September 16, 2010

Recent reports from Pulse Research, Inc. show that most people read their local community newspaper for information about local politicians and their campaigns (July 2010).  53% respondents said newspapers are their primary source compared to just 22.4% for television. Radio, the Internet and direct mail only received 12.2% combined!

The most recent Media Audit report shows the cume audience “past year voted in local, state, national election” of the Columbia (MO) Daily Tribune nearly doubles that of the two local TV news stations (June 2009).  Add the 30 other newspapers, which have avid readers within the two TV news signals, and newspapers are clearly the distinct leader in reaching likely Mid-Missouri voters.

Scarborough reports relating to The Kansas City Star have similar results (2009).  None of the four local network television stations in Kansas City come anywhere close to the reach of The Star – in PRIMETIME! is even 36% higher than the nearest local tv website, beating it by more than 100,000 adults.

St. Louis?  Running a spot on every newscast on KSDK for an entire week would reach 676,800 (41%) of Missouri voters in the St. Louis DMA.  (How many Illinois voters do they reach?  Illinois voters who can’t vote in Missouri.)  You’d reach TWICE THAT many Missouri voters running in the Post-Dispatch, Suburban Journals & for a week (1,107,100 or 67%). Scarborough 2009.

And, don’t forget the many community weekly, community daily, and niche newspapers that round out the metro- and non-metro areas of Missouri.  Our state has more than 300 newspapers.

So the question remains, why do politicians and advocacy groups dump the largest portion of their budgets into a medium that is barely half as effective as newspapers?

Voters read newspapers.


Most newspapers now actively considering paid access options for Web content

September 14, 2009

Wide variety of approaches being considered

RESTON, Va. — Nearly 60 percent of newspapers are considering initiating paid access for currently open/free news and information Web site content, according to initial results from a new survey on paid content revenue initiatives released today at The American Press Institute’s Newsmedia Economic Action Plan Conference.

The paid content survey, conducted by ITZBelden in partnership with API, was launched in August. Invitations to participate were sent to 1,350 U.S. and 30 Canadian newspapers. The 118 responses in the initial report represent a wide cross section of large, mid-size, small and very small markets.

Among the findings: • 90 percent of the respondent newspapers currently do not charge for content. • Only 3 percent currently have a paid-only site. • Nearly 25 percent expect to implement a paid strategy in the next six months.

The responses paint a picture of an industry that is actively engaged in a conversation about many new directions it can take with monetizing content. When given 15 different options of which pay models to implement, respondents indicated they were seriously considering 11 of them. “Much of the public debate seems to assume that newspapers are going to be charging for subscriptions online after putting their content behind a pay wall, but the internal conversations really go far beyond this,” said ITZ Publishing CEO Greg Swanson. “Companies are talking about paid content strategies as diverse as new partnerships with niche players, content delivery on new devices, packaging content for the greatest appeal to certain audiences, and creating new revenue platforms for which content is a key part.”

Among the challenges news organizations face is a consistent problem with the way unique visitors to their Web sites are calculated – a fact that came through in the paid content survey responses and is reflected in additional ITZBelden research. This can result in a serious lack of understanding of audience behavior and can limit the effectiveness of any business plan that includes paid access.

A link to the slides from today’s presentation is available at There is no cost to participate in the survey, and newspapers that have not yet responded can still do so through September 30, according to Swanson.

Participants will receive an executive summary of the survey results, highlighting what approaches newsmedia organizations are taking to issues like paid access, site registration, electronic editions and tracking original content across the Web. Newspapers that contribute their own detailed benchmarking data will also receive a copy of the aggregated database of all survey participants.

In addition to current revenue strategies and practices of newspaper Web sites, the final paid content survey report will analyze the impact of various content strategies on the bottom line, including benchmarking data that will allow peer-to-peer comparisons in various market sizes across the industry. API and ITZBelden also plan to provide quarterly updates, so the industry has the most up-to-date information from which to make its decisions. For additional information on participating in the paid content survey, please contact Greg Swanson at / (503) 241-3650 or Greg Harmon at / (415) 566-4348. The Newsmedia Economic Action Plan Conference, an invitation-only event for API corporate members, continues through Tuesday. ——————————————————————————————
About The American Press Institute
The American Press Institute ( is an independent educational center based in Reston, Va. API provides skills-based training and leadership development in the newsmedia industry, offering seminars, onsite programs and consulting for newspaper professionals and organizations. About Belden Interactive Belden Interactive, based in San Francisco, specializes in audience research for Internet companies, with a focus on the news and information industry.

For more information, visit, or call (415) 566-4348. About ITZ Publishing ITZ Publishing, based in Portland, Ore., provides a leading voice nationwide in Internet revenue development for media companies. ITZ has also been retained by Journalism Online LLC to provide benchmarking studies to affiliates and help maximize online revenue opportunities. For more information, visit, or call (503) 241-3650 or (800) 647-6917.

Nevada Daily Mail offers new e-edition

December 7, 2007

• Nevada — The Nevada Daily Mail now offers an e-edition replica of the printed newspaper. A free trial period for the e-edition recently ended.
Subscribers to the Daily Mail still get free access to the e-edition; non-subscribers to the printed newspaper can sign up to read the e-edition for a fee.
The e-edition is produced and administered with Technavia technology.

Gannett ‘reinventing’ papers

December 7, 2007

Better known for ruthless cost-cutting than risky initiatives, Gannett has emerged as the first big publisher to attempt a wholesale reinvention of the newspaper.
Rather than slashing jobs, Gannett is shifting staff into new positions and investing in new technologies. For years, the newspaper business — much like the music industry — has largely ignored the shifting ground beneath its feet.
At the heart of the plan lie two big ideas that are sweeping through journalism circles nationwide: Involve the reader in every aspect of the process, and take a so-called hyperlocal approach to news coverage.
In recent years, Gannett’s Cincinnati arm has gone from producing one metropolitan
newspaper to producing 270 niche publications, including suburban papers, neighborhood websites and regional magazines. The readers — their thoughts, their half-baked opinions, their kids’ Little League scores — are at the center of them all.
And the strategy seems to be working. While revenue has been down at Gannett broadly, web traffic is steadily climbing. The Enquirer is up 38 percent from last year, and the average jump among all Gannett papers is more than 25 percent.
More traffic and more web pages mean more potential ad revenue. By expanding onto the web with a speed not seen in the newspaper industry since the mid-1990s, Gannett might just save the local news-gathering operation. But what survives might not look much like a newspaper. (Presstime)

St. Joseph News-Press award winners

October 7, 2007

• St. Joseph — Two St. Joseph News-Press writers won awards in a national competition sponsored by the American Association of Sunday and Feature Editors.
Kristen Hare won first place in the General Feature and Short Feature categories.
Betsy Lee won third place in the Narrative Feature category.
The awards won by Ms. Hare come with cash prizes totaling $1,500. Awards were presented Sept. 27 in Savannah, Ga.

Reid named to St. Louis Press Club Board

October 7, 2007

• St. Louis — Alvin Reid, editor of The St. Louis American, has been elected to the board of directors of the Press Club of Metropolitan St. Louis.

Centralia Fireside Guard redesign

September 7, 2007

• Centralia — The Fireside Guard unveiled a redesign of its front page, including a new flag, and published the final edition of the Hallsville Top in late August. Both papers are properties of Lakeway Publishers of Missouri.
Hallsville news is being featured on page three of The Fireside Guard. Top subscribers now receive The Guard.
Managing editor Jeff Grimes said readers in Hallsville and Centralia now will receive all of the news from northern Boone County in one newspaper. The redesign of The Guard will continue, he said.