Posted tagged ‘Newspaper Association of America’

Bookstaver to retire at News-Leader

September 29, 2010

News-Leader staff • September 28, 2010

Linda Ramey-Greiwe will become president and publisher of the Springfield News-Leader effective Oct. 11, the Gannett Co. announced today.

Ramey-Greiwe will succeed Thomas Bookstaver, publisher of the News-Leader since 2002. Bookstaver today announced his retirement effective Oct. 8.

Ramey-Greiwe — pronounced Ray-mee Gry-vee — also will be West Group vice president for Gannett, with oversight responsibility for the U.S. Community Publishing markets in Mountain Home, Ark.; St. Cloud, Minn.; and Sioux Falls, S.D.

“What excites me is the impact we can have on a community and the things we can do,” Ramey-Greiwe said. “I’m excited to be coming back to Missouri.”

She is a University of Missouri home economics journalism graduate. She holds an MBA from Webster University. She and her husband have family outside St. Louis.

Since January 2008, Ramey-Greiwe has been president of the Newspaper Network of Central Ohio.

She has been active in the Newspaper Association of America and served on the Display Federation Board. She currently serves on her local United Way and YMCA board. She is also active in Rotary.

Ramey-Greiwe is an avid bicyclist and runner. She and her husband, Terry, have two children.

Ramey-Greiwe began her career with Gannett in Green Bay, Wis., in advertising. She also has worked in Rockford, Ill., Louisville, Ky., Palm Springs, Calif., and Phoenix, primarily in advertising roles, and as a publisher in Salinas, Calif.

“Linda is a native Missourian and we are delighted to welcome her back to the area. She’s an innovative and experienced leader and brings a customer-first focus,” said Laura Hollingsworth, West Group president of U.S. Community Publishing, and president and publisher of The Des Moines Register.

“Tom has had a terrific career at Gannett. He has played an important role in helping Gannett move forward and meet consumers’ changing needs. He has earned his retirement and we wish him well,” said Robert Dickey, president of U.S. Community Publishing. “He leaves a strong team in place and Linda will build on his successes, finding new ways to grow our business and better serve our customers.”

Bookstaver’s career with Gannett began in 1973 when he went to work as a computer programmer at the Marion, Ind., Chronicle-Tribune. He was a publisher at the Valley News Dispatch in Tarentum, Pa., the Herald-Dispatch in Huntington, W.Va., the Montgomery (Ala.) Advertiser and the Post Crescent in Appleton, Wis., before coming to the News-Leader. He also was finance director at the Tennessean in Nashville.

Bookstaver is vice president of Gannett’s West Group. He was previously vice president of the company’s Midwest and Piedmont groups.

He’s seen plenty of changes in the industry over the years, but he believes newspapers still have a key role in communities.

“That’s the one thing that still has not changed. I need a credible resource to tell me what I need to know about my community,” he said.

He intends to stay in the Springfield area.

“I feel like I’m really blessed to wind up in a community like Springfield,” he said. “It’s just a great place to live.”

A high priority, he said, is going to be spending more time with family, “being with my family when they want me to be there, not when I can be there.”

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Print newspaper ads drive online traffic, purchases

May 5, 2008

According to the Newspaper Association of America, new consumer research conducted by Clark, Martire & Bartolomeo and commissioned by Google, among people who research products and services after seeing them advertised in newspapers, 67 percent use the Internet to find more information, and nearly 70 percent of them actually make a purchase following their additional research.
John F. Sturm, NAA president and CEO, said “…newspaper advertising is incredibly effective in motivating consumers to make a purchase. This new study… demonstrates that print ads also drive people to  conduct additional product research online.”
Among internet-using newspaper readers
• 56% researched or purchased at least one product they saw advertised in the newspaper in the previous month
• 44% researched at least one product. 48% of them visited a store; 23% called a store, 23% asked a friend.
• 42% of respondents purchased at least one product
• 47% of those who responded to a newspaper ad by going online went directly to a URL they
saw in the advertisement:
• 31% chose to use a search engine
• 72% of those who responded to a newspaper ad by searching Google are likely to make a purchase
• 71% visiting a store are likely to make a purchase
Spencer Spinnell, head of Google’s Print Ads program, said, “The results of the study confirm… (that) consumers’ exposure to advertising messages across mediums influences their subsequent research and purchasing behavior… Newspaper advertisements drive readers to the Web, where they search, find and obtain products… “
In addition, the use of newspapers and the Internet reinforces consumer confidence:
• 48 percent of respondents said that seeing a product in the newspaper after seeing it online
would make them trust the product more and be more likely to purchase
• 52 percent of that group said they would be more likely to purchase the product
Overall, nearly 30 percent of Internet-using newspaper readers went online to research at least one product that they saw in the newspaper (on average, they researched nine). The majority of respondents, however, noted that newspapers are more useful than the Internet for:
• Learning about promotions – 68% rated it very useful (42% said so for the internet)
• Deciding where to buy (54% vs. 45%) and when to buy (43% vs. 30%)
For more information, please go to the NAA Web site (naa.org).

—-Arkansas Publisher Weekly