Posted tagged ‘NAA’

NAA announces 2010 Youth Content Awards

October 26, 2009

The entry form for the 2010 Youth Content Awards contest is now available on our Web site.
This contest recognizes original stories, art and photographs by students ages 13 and up who work with their local professional newspapers to produce youth content. Categories are news story, news feature story, sports story, feature story, first-person feature, personality profile, best children’s writing, review, illustration/graphic, photograph and cartoon/comic. Fee is $10 per entry.
Deadline for entries is Nov. 30 (received, not postmarked). Winners will be announced during the NAA Foundation Young Reader Conference, scheduled for May 6-8, 2010, in Arlington, Va.
And mark your calendars for another deadline: entries for the Young Reader Awards contest will be due March 1, 2010.
Good luck!
Marina Hendricks/NAA Foundation


Print newspaper ads drive online traffic, purchases

May 5, 2008

According to the Newspaper Association of America, new consumer research conducted by Clark, Martire & Bartolomeo and commissioned by Google, among people who research products and services after seeing them advertised in newspapers, 67 percent use the Internet to find more information, and nearly 70 percent of them actually make a purchase following their additional research.
John F. Sturm, NAA president and CEO, said “…newspaper advertising is incredibly effective in motivating consumers to make a purchase. This new study… demonstrates that print ads also drive people to  conduct additional product research online.”
Among internet-using newspaper readers
• 56% researched or purchased at least one product they saw advertised in the newspaper in the previous month
• 44% researched at least one product. 48% of them visited a store; 23% called a store, 23% asked a friend.
• 42% of respondents purchased at least one product
• 47% of those who responded to a newspaper ad by going online went directly to a URL they
saw in the advertisement:
• 31% chose to use a search engine
• 72% of those who responded to a newspaper ad by searching Google are likely to make a purchase
• 71% visiting a store are likely to make a purchase
Spencer Spinnell, head of Google’s Print Ads program, said, “The results of the study confirm… (that) consumers’ exposure to advertising messages across mediums influences their subsequent research and purchasing behavior… Newspaper advertisements drive readers to the Web, where they search, find and obtain products… “
In addition, the use of newspapers and the Internet reinforces consumer confidence:
• 48 percent of respondents said that seeing a product in the newspaper after seeing it online
would make them trust the product more and be more likely to purchase
• 52 percent of that group said they would be more likely to purchase the product
Overall, nearly 30 percent of Internet-using newspaper readers went online to research at least one product that they saw in the newspaper (on average, they researched nine). The majority of respondents, however, noted that newspapers are more useful than the Internet for:
• Learning about promotions – 68% rated it very useful (42% said so for the internet)
• Deciding where to buy (54% vs. 45%) and when to buy (43% vs. 30%)
For more information, please go to the NAA Web site (

—-Arkansas Publisher Weekly


February 12, 2008

Arlington, Va. – The Newspaper Association of America has chosen 10 newspaper-industry professionals to participate in the 2008 Digital Media Fellowship program. The yearlong program is designed to develop the leadership and business skills of newspaper professionals as newspapers expand their digital portfolios.
The fellows will develop a newspaper marketing plan for the target market of Greensboro, N.C. The plan must include creation of a social networking Web site and a niche site for the market. Two professionals in the online newspaper field will serve as mentors. This year’s project is a departure from previous fellowship assignments, where 10 fellows were divided into three groups, and each group worked with a mentor to develop a strategic business plan for a smaller-market newspaper’s Web site.
“This change comes as we try to prepare these fellows to thrive in an industry undergoing rapid change,” said Jeanne Fox-Alston, NAA vice president for talent management and diversity. “The program is looking forward, providing participants with hands-on, practical experience that will prove invaluable as newspapers continue to increase their digital offerings.”
In early spring, the fellows will meet in Greensboro for a mid-year training program. The teams will present their business plans later in the year to a panel of digital media executives. The fellowship program begins during NAA’s Connections 2008 in Orlando, Fla., on Feb. 23-24, and concludes during NAA’s Connections 2009.

The 2008 Digital Media Fellows are:
Tina Gill (Mentor)
General Manager, Interactive Media
The Virginian-Pilot Media Companies, Norfolk, Va.

Lisett Araujo
Multimedia Manager
The Miami Herald

Anna Costello
Digital Media Development Supervisor
St. Petersburg Times

Susan Eggenberger
Online Product & Sales Manager
Milwaukee Journal Sentinel

Jamie Gonzales
Sr. Editor/Multimedia
Visalia (Calif.) Times-Delta

Cynthia Philpot
Consulting Services Deputy
Morris Digital Works, Augusta, Ga.

Zella Evans (Mentor)
Business Development Associate
McClatchy Interactive, Raleigh, N.C.

Tracie Liguid
Lifestyles Producer
The Virginian-Pilot (

Mark Millsap
Director of Advertising
The Times, Shreveport, La.

Elizabeth Thompson
Media Director
The Herald-Mail, Hagerstown, Md.

Lori Todd
Interactive Business Dev Manager
The Sun News, Cleveland, Ohio

Monique Watford
Online Traffic/Audience Manager
Austin American-Statesman

The program, which began ten years ago as a training ground for new-media professionals, has evolved in response to newspapers’ need for more strategic-oriented talent. Since its inception, more than 120 newspaper professionals have participated in practical learning experiences that have helped them to build a solid foundation in new media.
NAA is a nonprofit organization representing the $59 billion newspaper industry and more than 2,000 newspapers in the U.S. and Canada. Most NAA members are daily newspapers, accounting for 87 percent of the U.S. daily circulation. Headquartered in Arlington, Va., the Association focuses on six key strategic priorities that affect the newspaper industry collectively: marketing, public policy, diversity, industry development, newspaper operations and readership. Information about NAA and the industry also may be found at