Posted tagged ‘Google’

iAd platform to launch July 1

June 9, 2010

NEW YORK — Apple Inc. Chief Executive Steve Jobs said Monday that the company’s iAd platform, its mobile advertising network, will go live on July 1. The mobile market is expected to bring a new wave of upheaval in advertising and marketing as devices like Apple’s iPhone and iPad proliferate.

Among marketers already on board the iAd bandwagon, according to announcements at the Apple Worldwide Developers Conference on Monday, are AT&T, Unilever, Best Buy, Walt Disney and Target. The commitments for this year total more than $60 million.

The iAd platform will face off against the Google mobile ad platform, AdMob.

Papers sue Google for taking content

June 16, 2008

Claiming that snippets of news articles appearing on Google News violated its copyrights, a group representing Belgian newspapers wants $77.3 million in damages.
The Belgian copyright defense group Copiepresse has actually been chasing Google since April 2006 over the way it caches newspaper content for Google News, but the group is now demanding up to $77.3 million in damages. An initial lawsuit that ended in September 2006 and was upheld in February 2007 after an appeal already determined that Google must cease reproducing snippets from Belgian papers, which it complied with, but the latest court document demands that Google cough up hard cash for the portions reproduced.
“We strongly believe that Google News and Google Web search are legal, and that we have not violated Copiepresse’s copyright,” said Google spokesman Gabriel Stricker, according to CNet. “We consider that this new claim for damages is groundless, and we intend to vigorously challenge it.”

Print newspaper ads drive online traffic, purchases

May 5, 2008

According to the Newspaper Association of America, new consumer research conducted by Clark, Martire & Bartolomeo and commissioned by Google, among people who research products and services after seeing them advertised in newspapers, 67 percent use the Internet to find more information, and nearly 70 percent of them actually make a purchase following their additional research.
John F. Sturm, NAA president and CEO, said “…newspaper advertising is incredibly effective in motivating consumers to make a purchase. This new study… demonstrates that print ads also drive people to  conduct additional product research online.”
Among internet-using newspaper readers
• 56% researched or purchased at least one product they saw advertised in the newspaper in the previous month
• 44% researched at least one product. 48% of them visited a store; 23% called a store, 23% asked a friend.
• 42% of respondents purchased at least one product
• 47% of those who responded to a newspaper ad by going online went directly to a URL they
saw in the advertisement:
• 31% chose to use a search engine
• 72% of those who responded to a newspaper ad by searching Google are likely to make a purchase
• 71% visiting a store are likely to make a purchase
Spencer Spinnell, head of Google’s Print Ads program, said, “The results of the study confirm… (that) consumers’ exposure to advertising messages across mediums influences their subsequent research and purchasing behavior… Newspaper advertisements drive readers to the Web, where they search, find and obtain products… “
In addition, the use of newspapers and the Internet reinforces consumer confidence:
• 48 percent of respondents said that seeing a product in the newspaper after seeing it online
would make them trust the product more and be more likely to purchase
• 52 percent of that group said they would be more likely to purchase the product
Overall, nearly 30 percent of Internet-using newspaper readers went online to research at least one product that they saw in the newspaper (on average, they researched nine). The majority of respondents, however, noted that newspapers are more useful than the Internet for:
• Learning about promotions – 68% rated it very useful (42% said so for the internet)
• Deciding where to buy (54% vs. 45%) and when to buy (43% vs. 30%)
For more information, please go to the NAA Web site (naa.org).

—-Arkansas Publisher Weekly