iAd platform to launch July 1

NEW YORK — Apple Inc. Chief Executive Steve Jobs said Monday that the company’s iAd platform, its mobile advertising network, will go live on July 1. The mobile market is expected to bring a new wave of upheaval in advertising and marketing as devices like Apple’s iPhone and iPad proliferate.

Among marketers already on board the iAd bandwagon, according to announcements at the Apple Worldwide Developers Conference on Monday, are AT&T, Unilever, Best Buy, Walt Disney and Target. The commitments for this year total more than $60 million.

The iAd platform will face off against the Google mobile ad platform, AdMob.

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