Moms = prime target for social media

(BIGresearch) Washington – According to a 2009 Retail Advertising and Marketing Association (RAMA) survey conducted by BIGresearch, women with children at home are more likely to use Facebook (60.3%), MySpace (42.4%) and Twitter (16.5%) than average adults (50.2%, 34.4%, 15%, respectively). 15.3% of women with children at home maintain their own blogs.
“Retailers who aren’t engaging customers through social media could be missing the boat,” said Mike Gatti, executive director for RAMA. “Twitter, Facebook and blogs are becoming increasingly popular with moms as they search for coupons or deals and keep in touch with loved ones. The web provides efficient, convenient ways for brands to stay in front of their most loyal shoppers and attract new ones.”
Moms frequently share experiences and information, and say other people’s opinions influence their purchases. 93.6% of mothers regularly or occasionally seek the advice of others before buying a service or product, according to the survey.
97.2 percent said they give advice to others about those products or services they purchased.

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