L.A. Times to put links in articles

(MediaDailyNews) — Seeking new revenue streams to buttress its flagging bottom line, the Los Angeles Times has unveiled plans to place links to companies like Amazon and TicketNetwork in the text of certain articles and blog posts.
Editors said the e-commerce links will be limited to content such as Health, Image, Food, Travel, Books, Entertainment, Sports articles and online photo galleries.
A similar system of e-commerce links in the text of articles and columns has been employed by the Chicago Tribune — flagship publication of the Tribune Co., which also owns the Times — for about half a year.
The links will appear double-underlined in green, versus the blue single underline for an editorial link. The Times editorial staff has no role in choosing which words become e-commerce links; a disclaimer separates the newspaper from the e-commerce destinations.

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