L.A. Times to put links in articles

(MediaDailyNews) — Seeking new revenue streams to buttress its flagging bottom line, the Los Angeles Times has unveiled plans to place links to companies like Amazon and TicketNetwork in the text of certain articles and blog posts.
Editors said the e-commerce links will be limited to content such as Health, Image, Food, Travel, Books, Entertainment, Sports articles and online photo galleries.
A similar system of e-commerce links in the text of articles and columns has been employed by the Chicago Tribune — flagship publication of the Tribune Co., which also owns the Times — for about half a year.
The links will appear double-underlined in green, versus the blue single underline for an editorial link. The Times editorial staff has no role in choosing which words become e-commerce links; a disclaimer separates the newspaper from the e-commerce destinations.

Explore posts in the same categories: News, Uncategorized

Tags: , , , ,

You can comment below, or link to this permanent URL from your own site.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )


Connecting to %s

%d bloggers like this: