Archive for May 2010

Website lists ‘paywall’ newspapers

May 14, 2010

PaidContent.org has assembled a list of the local and metro papers in the U.S. that have paywalls.
The list has papers that charge online readers up to $35 a month. They range from major metros like Newsday to under-20,000-circulation papers in northeastern cities that have charged online readers for years.
Other papers have announced they will put up some sort of online paywall in the coming months. How these papers do financially with their new paywalls will determine, in part, whether hundreds of other papers decide to take the same step.
If you know of newspapers that charge online readers, paidContent.org would like to add them to the list.
You can see a chart of paid-content newspapers and send additions to the list here: http://tinyurl.com/y8xu8rd.
The chart shows the newspapers’ print circulation, their monthly fee for online subscriptions and the number online subscriptions, where that number was provided.

L.A. Times to put links in articles

May 14, 2010

(MediaDailyNews) — Seeking new revenue streams to buttress its flagging bottom line, the Los Angeles Times has unveiled plans to place links to companies like Amazon and TicketNetwork in the text of certain articles and blog posts.
Editors said the e-commerce links will be limited to content such as Health, Image, Food, Travel, Books, Entertainment, Sports articles and online photo galleries.
A similar system of e-commerce links in the text of articles and columns has been employed by the Chicago Tribune — flagship publication of the Tribune Co., which also owns the Times — for about half a year.
The links will appear double-underlined in green, versus the blue single underline for an editorial link. The Times editorial staff has no role in choosing which words become e-commerce links; a disclaimer separates the newspaper from the e-commerce destinations.

Moms = prime target for social media

May 14, 2010

(BIGresearch) Washington – According to a 2009 Retail Advertising and Marketing Association (RAMA) survey conducted by BIGresearch, women with children at home are more likely to use Facebook (60.3%), MySpace (42.4%) and Twitter (16.5%) than average adults (50.2%, 34.4%, 15%, respectively). 15.3% of women with children at home maintain their own blogs.
“Retailers who aren’t engaging customers through social media could be missing the boat,” said Mike Gatti, executive director for RAMA. “Twitter, Facebook and blogs are becoming increasingly popular with moms as they search for coupons or deals and keep in touch with loved ones. The web provides efficient, convenient ways for brands to stay in front of their most loyal shoppers and attract new ones.”
Moms frequently share experiences and information, and say other people’s opinions influence their purchases. 93.6% of mothers regularly or occasionally seek the advice of others before buying a service or product, according to the survey.
97.2 percent said they give advice to others about those products or services they purchased.

McClatchy reports profit after slashing expenses

May 14, 2010

(McClatchy Newspapers) SACRAMENTO, Calif. — The McClatchy Co., which owns The Kansas City Star, Belton Star Herald and Cass County Democrat Missourian, reported a first-quarter profit at the end of April and said its advertising slump is easing.
The newspaper conglomerate recorded a net loss from continuing operations, but that included one-time charges related to a major refinance of its loans. Without those charges, McClatchy earned $4.8 million from continuing operations compared
to a loss of $22.9 million a year earlier.
McClatchy said advertising revenue fell 11.2 percent from a year earlier, and total revenue was down 8.2 percent to $335.6 million. Executives with the Sacramento newspaper chain called that a marked improvement from last year, when ad revenue was plunging as much as 30 percent. As recently as last fall, ad sales were off 20 percent.
McClatchy made major cuts in staffing and other expenses, cutting cash expenses $69 million — 21% — in the first quarter, not counting severance costs.
Other newspaper chains are reporting similar results: higher profits and an easing of the revenue decline.