Archive for August 2008

Obit – Kelly Bradham

August 21, 2008

Kelly Bradham, longtime sports editor of the Nevada (Mo.) Daily Mail, died Tuesday at the KU Medical Center. He was 61.

The Daily Mail reported that Bradham had been battling long-term complications from a liver transplant about six years ago. Bradham had become an amputee, losing an arm and a few fingers to his declining medical condition.


ON THE MOVE – August

August 14, 2008

Here is the On the Move column so far for the September magazine.

€ West Plains ‹ Dennis Crider retired Aug. 1 as sports editor of the West Plains Daily Quill.
Crider joined the Quill in 1969 as a writer/photographer. Allison Wilson took over as sports editor.
In his farewell message, Crider said he planned to travel with his wife, Phyllis, play music, work on a couple of books and expend on selling photographs at arts and crafts shows.

€ Springfield ‹ Dorothy Gardner retired on Aug. 17 as vice president after 20 years with the Springfield Business Journal. She plans to spend more time with her family and with volunteer work.

€ Platte City ‹ Patty Stubbs, owner with her husband Lee of the Platte County Citizen, has become a licensed emergency medical technician and is working on getting paramedic certification.
She has ceased working at the newspaper, where she was the office manager and helped with sales and production.

€ Rolla ‹ Floyd Jernigan was named publisher of the Waynesville Daily Guide and the Rolla Daily News beginning Aug. 4. He replaced Joel Goodridge.
Jernigan, 52, previously was publisher of the Duncan Banner in Oklahoma, a daily newspaper of about 8,000 circulation. He also has been publisher of the East Oregonian in Pendleton, Oregon, and the News-Record in Miami, Okla.
Jernigan and his wife, Barbara, have three children.
GateHouse Media Inc. owns the Rolla and Waynesville papers.

€ Mercer ‹ Sheila Hogue has joined the Mercer Mirror as a writer, photographer and ad sales rep. She spent her youth in the Missouri and Arkansas areas but moved to Mercer from Dallas, Texas.
She has worked around the country as a photographer and entertainer. Before joining the weekly she was secretary for the Princeton/Mercer United Methodist Church.

€ Independence ‹ Michael Glover has joined the staff of The Examiner as the reporter covering health and public safety and Jackson County government.
A Higginsville native, Glover is a 1999 graduate of Lafayette County High School. He earned a degree in journalism from Missouri State in 2004.
Glover worked for more than three years as a reporter for the Fort Scott Tribune in Kansas.

€ Holden ‹ Joanie Lerda is a new ad sales rep for the Holden Image and Penny Saver shopper. She also sells for the Lone Jack Corridor and the Crest Ridge Corridor.
Lerda and her son live in Holden.

€ Marshall ‹ Rachel Harper has left the news staff of the Marshall Democrat-News. She now is a unit public affairs representative for the Missouri Army National Guard. She focuses on units and armories in Clinton, Harrisonville, Lexington, Marshall, Sedalia, Warrensburg and Whiteman Air Force Base.

€ Cassville ‹ Leatrice Strother retired as editor of The Barry County Advertiser in July. She had worked with The Advertiser since August 1976.
Melonie Roberts of Pierce City succeeded Strother. Roberts has worked at The Branson Beacon, The Miller Press, The Greenfield Vedette, The Marionville Free Press and The Monett Times.

€ St. Louis ‹ The Post-Dispatch has promoted Blake Dickie to vice president of production. Dickie has been with the newspaper since 2002 and has overseen the production department since 2007.

€ Republic ‹ Rodger Wheeler has been named sports editor of the Republic Monitor.

€ Kansas City ‹ The Star has promoted Tim Doty from director of classified advertising to vice president over all advertising. Doty, 51, succeeds Peter Ricker, who left the paper in May to become senior vice president of advertising at The Arizona Republic in Phoenix.
This is Doty’s second stint with The Star, following jobs with newspapers in Arkansas, Tennessee, Ohio and Indiana. He first joined The Star in 1984 as an account executive. He left in 1990 to become retail sales manager of The Arkansas Gazette in Little Rock.
Doty returned to Kansas City in 2007 to become vice president of marketing for Firefly Marketing Communications. In December he rejoined The Star as director of classified advertising.
He now oversees about 200 employees. He is a graduate of the University of Kansas, is married and has two children.

Total Newspaper Readership Grows

August 13, 2008

by Erik Sass, Monday, Jul 21, 2008 7:30 AM ET

For all the gloom in the newspaper industry, total readership–including Web site visitors–is increasing, according to Mediamark Research and Intelligence, which found a 2.1% increase in audience size to 80.6 million between spring 2007 and spring 2008. The survey was performed by MRI for the Newspaper National Network in the top 100 media markets.

Gannett Wins Again with Local Banner Sales & Say Goodbye To Yellow Pages!

August 13, 2008

New info on making money with media, was just posted for your review at

Blinder Group’s Latest Client Case Study:
Two Gannett Markets Launch CPM Banner Sales Programs Resulting in Six-Digit Growth in Local Online Sales!
Mike Blinder, president of the Blinder Group was recently quoted in the International News-Media Marketing Association’s (INMA) Ideas Magazine, saying “there has been much discussion lately on the ‘death of the online banner’ as an effective advertising solution. This could not be farther from the truth. Banner sales are alive and well, and it is being proved every day at media companies all over the world.” In the past 18 months, over 2 million dollars of new, local online revenue, sold by the traditional ad reps, has been achieved with Blinder Group assistance for Gannett newspapers. Recently, two new Gannett markets asked for online sales training assistance from the Blinder Group: The St. Cloud (MN) Times, and Montgomery (AL) Advertiser.
More Information
View a Video on this Case Study.

Blinder Group Case Study Cited in Borrell Associate’s Latest Report: Say Goodbye to Yellow Pages
The Blinder Group’s recent work with McClatchy’s Tacoma (WA) News Tribune and Cox’s Palm Beach (FL) Post, was cited in the latest Borrell report. The document speaks to the “directory-killer campaign” deployed at these two newspapers, that averaged 82 percent close rates, generating close to $1,000,000 of new online revenue, with more than 70 percent of the contracts garnered coming from new Yellow Page based advertiser categories.
More Information
View a Video on this Case Study.

Increase New Online Prospects by Hosting an Advertiser Workshop!
Bring the ‘Mountains to Mohammed’ by hosting an educational workshop for local businesses in your market. Mike Blinder’s Advertiser Workshop is a powerful, dynamic, information filled program, showing local prospects that there’s tremendous opportunity on the World Wide Web for them to grow their business. Mike brings all the “high tech” concepts “down to earth,” so everyone can understand them. Plus, your media company winds up with a huge target list of qualified, online advertising leads, from new business categories!
More Information
View a Workshop Segment.

Empower Your Reps To Sell Online with a Multimedia Master Class!
As deployed at over 150 newspapers, Mike Blinder’s Multimedia Master Class is a proven way to train, motivate and empower your ad reps to sell online advertising to local advertisers effectively. The Multimedia Master Class can be tailored for any market size and any sales organization.
More Information and Download a Suggested Agenda
View a Sample Small Market Training.

Catch Mike Blinder Speaking in Your Area:
August 14th, Chicago: Inland Press Newspaper Business Development Conference
September 11th, Portland: Pacific Northwest Newspaper Assoc.(PNNA) Annual Convention
September 18th, Amsterdam: International Classified Media Assoc.(ICMA) Workshop
October 3rd, Daytona Beach, FL: Florida Press Assoc. Advertising Conference
October 8th, Minneapolis: SNA Conference
October 10th, Phoenix: Arizona Newspaper Association Workshop
October 27th, Chicago: Inland Press Annual Conference

Obit – Tom Marshall

August 1, 2008

Robert Thomas “Tom” Marshall, 88, a former member of the sports staff of The Kansas City Star and Times for 24 years, died June 27, 2008, after suffering a heart attack six days earlier.
A native of Sikeston, Mr. Marshall received the Air Medal and three oak leaf clusters for service with a B-17 bomber squadron during World War II. After military service he finished college at the Medill School of Journalism at Northwestern University in Evanston, Ill.
He spent the next 36 years working for newspapers. He joined the sports staff of The Star and Times in 1960 as a copy editor and reporter. He later became assistant sports editor in charge of the night sports operations. He retired in 1984.
Mr. Marshall wrote a book about his war experiences, “Lucky Bastard Club,”
titled after a group of plane crash survivors to which he belonged.
Mr. Marshall leaves his wife, Eileen; four daughters, six grandchildren and a sister.

Obit – Lisa Clausen

August 1, 2008

Lisa Clausen, 51, a former Knight Fellow at the Columbia Missourian, died July 8, 2008, in Minneapolis.
Ms. Clausen earned bachelor’s and master’s degrees from the Missouri School of Journalism. She worked for
The Kansas City Star, The Gazette in Colorado Springs, The San Diego Union-Tribune, Los Angeles Times and most recently the Minneapolis Star-Tribune.
She received the Knight Center Editing Fellowship in 2006. While working at the Missourian she was instrumental in launching the Weekend Missourian.
She returned to the Star-Tribune after her fellowship.
Ms. Clausen leaves her husband, Bill Bergsten.

Obit – Lewis Israel

August 1, 2008

Lewis Israel, 98, editor of the Bethany Republican-Clipper from the late 1950s until the mid-1970s, died after a lengthy illness July 8, 2008, in a St. Joseph hospital.
Mr. Israel was a veteran of World War II. He and his wife, Elda, a retired teacher, lived in Bethany after retiring.
He was a member of the Bethany Kiwanis Club for more than 50 years.