Always promote your Industry

While in Washington, D.C., in early February, when my wife, Sarah, and I attended the 56th National Presidential Prayer Breakfast, I had the opportunity to meet with both of our U.S. senators and our congressman, Rep. Kenny Hulshof.
I took every opportunity to express my firm conviction that newspaper advertising not only works, but it works significantly better than any of its competition.
I received positive responses from each of the three. So I look forward to continuing the growth pattern we saw in the 2006 elections.
In addition to talking about advertising opportunities, we also discussed the course the federal government is taking and, of course, about the upcoming elections. Each senator and the congressman had his own view of the national presidential race. They briefed us on pending legislation, including the security bill and the economic stimulus package. All three pledged to work hard to represent our interests, especially when it comes to open records and access to them.
We will return to D.C. the first week in March for the National Newspaper Association’s Government Affairs Conference (GAC). During this four-day meeting we will visit the U.S. National Archives and Records Administration. The Department of State plans a briefing on foreign policy.
We will, of course, meet with as many members of Congress as we can get to and will enjoy an informative and interesting meeting, which should include some of the key candidates for office this year. It will be a most interesting meeting. If you can attend, it is a worthwhile investment.
Back in Missouri, coming up in March is Sunshine Week. We hope that you plan some observance of that initiative during the week of March 16-22. MPA has numerous items available for you to publish during the week. They can help educate our readers about the critical need for sunshine laws in our society.
Sunshine Week resources will be available at mopress.com.
Finally, capping a busy month, the Ozark Press Association will hold its annual meeting March 28 in Branson. The folks in southwest Missouri are planning a very interesting program that we are looking forward to attending.
Your state association is working every day to help you and your newspaper to be compelling to readers and ultimately successful.
MPA has a hand in all of the above activities, and this is just one month of 12.
Through visits to Washington, D.C., and Jefferson City, we can have direct access to our elected national officeholders, statewide officials and members of the General Assembly.
Through events such as MPA/AP Day at the Capitol and the NNA’s GAC, we can demonstrate our interest in government and directly or indirectly influence the course our state is taking on a variety of agendas. It is crucial that we remain informed on the issues and in close contact with our leaders so that we can continue to have influence in the future.
For those of you who took the time to attend the Day at the Capitol event and who will publish Sunshine Week articles that are available to you, I say thank you and keep up the effort.
Again, thanks to all of you for your participation and your support. If there is anything that you want or need, don’t hesitate to contact the MPA staff or me directly. We are here to serve you.

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