Gannett buys high school sports site

􀃤Gannett has acquired a controlling interest in Schedule Star LLC, which operates HighSchoolSports.
net and the Schedule Star solution for local
athletic directors, the two companies said.
HighSchoolSports.net is the leader in the increasingly competitive world of online high school sports, with more unique visitors than any other site, according to Nielsen//NetRatings’ NetView.
Schedule Star generates and updates schools’ schedules, scores, stats, and game directions, and it can even alert parents and fans to game changes
or cancellations.
“When partnered with Gannett’s local newspapers,
television stations and web sites, HighSchoolSports.
net will offer national and local advertisers
an exciting, best-of-class vehicle to reach teens and parents,” said Jack Williams, president of Gannett Digital.

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