Group names Jones top Ad Manager

The St. Louis American’s ad director, Kevin Jones, was chosen Ad Director of The Year for 2007 by the Suburban Newspapers Association. He accepted the award at the SNA Advertising Awards Banquet on Oct. 4 in Philadelphia.
Jones earned his degree from the Missouri School of Journalism and started working at Suburban Journals of Greater St. Louis, selling garage sale ads and doing some ad design work.
He joined The American in 1992 as classified ad manager. He has been The American’s general manager and now serves as chief operating officer and advertising director.
Jones credits his father for instilling a strong work ethic and his publisher, Donald M. Suggs, for developing his approach to the day-to-day world of newspapering. “He’s taught me to never stand still, not just be content, be all that I can be,” Jones said of his publisher.
Suggs credits Jones’ work as the impetus behind the newspaper’s revenue increases in 12 of the last 15 years, including the last seven in a row.
“Our sales staff sells both print and online for us, many times as a package. We’re doing extremely well in our classified web sales, as every print ad is automatically upsold online as part of a package, which benefits the advertiser and the reader,” Jones said.
—from the Suburban Newspapers Association (Jones is a member of the Missouri Press Association board of directors.)

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